Going back to the point I've made before about the hard work. Check out this article about Ernie Adams, a researcher for the Pats.
"Adams' contributions to the Patriots begin with film. Hours and hours of film, often in his darkened office. He has been doing this for years, first at Northwestern in the early 1970s, where he convinced coaches to let him go from student-manager to scout. "He was a prodigy," says Rick Venturi, an assistant on that Wildcats team.
By now, after years of evolution, Adams sees film differently. Not just as random actions, but a genealogy of the game of football. When a defender moves, he recalls watching or having read about the first time a defender moved like that, even if it was 50 years ago, and he knows why, which tells him how to counteract the move. He has a photographic memory. Perkins tells a story of Adams' memorizing the Giants' thick playbook. In one night."
[i]Adams' official title is director of football research, and he does a lot of that, too, trolling the world for things that might offer the slightest advantage. A year or two ago, an Andover teammate ran across an obscure out-of-print book on nonlinear mathematics. He thought Adams might find a use for it, so he mailed it to him. Adams had already read it. Or there's Rutgers statistics professor Harold Sackrowitz, who got a call from Adams a few years back. Adams wanted to talk about some research Sackrowitz had just completed, dealing with how teams try two-point conversions far too often. Adams sent the professor the Patriots' when-to-go-for-two chart, and asked Sackrowitz to tear it apart. Of the 32 NFL teams, the statistician told the New York Times, only the Patriots called.
Here's another example: The academic paper of a Berkeley researcher, referenced in the same Times story, dealt with how teams punt on fourth down far too often. That paper ended up on Belichick's desk. Now, how do you imagine it got there?
On game day, Adams wears a headset in the press box, a direct line to Belichick. Adams advises Belichick on which plays to challenge, and charts trends. "The one thing the Patriots do better than anyone else is they adjust and make halftime adjustments," Sturges says. "Ernie Adams is the guy who does that