I've had the Sunday Ticket for 12 years now since it was the only way to catch Steelers games (and not have to be subjected to weekly Broncos slop and slather). Every year, I break out the violins and call them up for a discount on the package (which is now almost $300 now for the base Sunday Ticket package).
I've read a number of reports that seem to indicate that since AT&T acquired DirecTV, they're playing hardball with the discounts and offering nothing this year. Someone on a different message board provided the number to their 'loyalty / retention' department where they have the most strings to pull if you call them up: 844-367-5558. You normally have to pitch a rather large fit before they give that number out.
Here's what I was able to pull off when I called them with my sob story: No discount on Sunday Ticket, but $60 off per month for the next 12 months, 4 months free Showtime, and 6 months free local sports package. In essence, free Sunday Ticket plus an extra $400 off ...
Anybody else with Sunday Ticket has a few days left to call that number and work out a deal before the regular season starts. I'd be curious to see what others are achieving - this year was by far the best discount I ever got from DirecTV.