Maybe you believe yelling at receivers during the game is the same as going on sports talk radio Tuesday morning to drop bombs but I respectfully disagree
As far as coverage & interest, Atlanta has pretty much the same media set up as Pittsburgh - monopoly newspaper (AJC compared to P-G), two sports talk stations (do not know if Pitt has 2 or just the one Ben spouts off on), local TV for all major networks, local bureau of The Athletic that covers local teams, ESPN.com coverage. As far as passive reporting, Ed Bouchette and Gerry Dulac of the P-G are not exactly the Woodward & Bernstein of aggressive local NFL coverage
Main difference is the local Atlanta market is 5.5 million metro rather than 2 million metro population like Pittsburgh (the two metros were the same size when I moved to Atlanta in the 80s) - so it is not as if the Falcons play in a backwater like Jacksonville with a small fan base and the media just reports game highlights
As far as Ryan going after Shanahan's play calling after a bitter Super Bowl loss (which Ryan at least tried to clean up at the start of the next season), that was a day at the beach compared to Ben's passive aggressive behavior with Coach Todd for six freaking seasons.
Bottom line is Ben is a great QB (certainly better than Ryan) but also someone who likes to share his views and has thrown off quotable stuff of sometimes dubious credibility since his rookie year more than other QBs - he got into it with Cowher after the "broken toes" in his first season and it has gone on from there