<a href="http://www.steeluniverse.net/forums/forum.php">Steelers Message Board</a>
Just copy and paste that code into whatever pages you can...Google's algorithms work in part by using automatic web crawlers to find links and associate them with the text. So the more this particular snippet of code is out there, the more Google will associate our new site with the term "Steelers Message Board".
That's how the French Military Victories worked, as well as the George W. Bush "Miserable Failure" bit.
Mods--feel free to move this to another area of the site if you think it would be more effective.