PITTSBURGH (KDKA) – A Pittsburgh Steelers fan made headlines with his tweet promising to run onto Heinz Field during the Steelers and Ravens game Saturday night if he was retweeted 400 times.

Turns out, it was all part of his business plan to draw attention to his company.

Jake Berlin posted the selfie at Heinz Field with the caption “Screw it, #Steelers are losing anyway. 400 RTs and I’ll run onto Heinz Field.”



http://pittsburgh.cbslocal.com/2015/...use-of-tweets/