stillers4me
05-06-2011, 07:54 PM
Champion waited just three days to drop Pittsburgh Steelers (http://www.nfl.com/teams/pittsburghsteelers/profile?team=PIT) running back Rashard Mendenhall (http://www.nfl.com/players/rashardmendenhall/profile?id=MEN393702) as an endorser after his controversial comments about Osama bin Laden's death (http://www.nfl.com/goto?id=09000d5d81fa71e1) created a national stir.
Thursday's move (http://www.nfl.com/goto?id=09000d5d81fb309d) might have served two purposes: to disassociate the athletic apparel manufacturer from a controversy while trying to attract consumers.
"I'd bet more than 99 percent of sports fans didn't even know that Rashard Mendenhall had a deal with Champion," CNBC sports business reporter Darren Rovell told NFL.com. "They did a terrible job. So distancing themselves from him in a public way allows them to make a stand and also let people think about their brand. (this is exactly what my husband and were saying to each other only about an hour ago.)
"Mendenhall's words can't be condoned, but I'm pretty surprised how quickly Champion made their decision."..................
Read more @ http://www.nfl.com/news/story/09000d5d81fb73c7/article/analyst-championmendenhall-divorce-a-multifaceted-move
Thursday's move (http://www.nfl.com/goto?id=09000d5d81fb309d) might have served two purposes: to disassociate the athletic apparel manufacturer from a controversy while trying to attract consumers.
"I'd bet more than 99 percent of sports fans didn't even know that Rashard Mendenhall had a deal with Champion," CNBC sports business reporter Darren Rovell told NFL.com. "They did a terrible job. So distancing themselves from him in a public way allows them to make a stand and also let people think about their brand. (this is exactly what my husband and were saying to each other only about an hour ago.)
"Mendenhall's words can't be condoned, but I'm pretty surprised how quickly Champion made their decision."..................
Read more @ http://www.nfl.com/news/story/09000d5d81fb73c7/article/analyst-championmendenhall-divorce-a-multifaceted-move