stillers4me
02-04-2011, 01:43 PM
Thousands have tweeted the hashtag #steelersnation for a chance to see their twitter ID be the driving force behind a computer-driven mechanical whirl of a Terrible Towel.
It has taken Twitter and Steeler Nation by storm.
Thousands of people have tweeted the hashtag #steelersnation for a chance to see their twitter ID be the driving force behind a computer-driven mechanical whirl of a Terrible Towel (twerribletowel.com (http://www.twerribletowel.com/)).
Initially, the towel, clutched by a wooden hand rigged to an upside down flowerpot, twirled sporadically. Now, as news of the site has spread via Twitter, the local news and even the national media outlets, it is in constant motion, having surpassed 10,000 twirls.
As I watched my @JanePitt (http://www.twitter.com/janepitt) tweet send the towel twirling, I knew I must learn more about the team behind the Twerrible Towel. Who are they, how did they do this, why did they do this and what happens after the Super Bowl?
They are Ben Eckerson, Jenny Nicholson, Stevie Archer, Brett Buddin and Scott Gaston, all employees of McKinney (mckinney.com (http://www.mckinney.com/)), an advertising agency headquartered in Durham, N.C. Here’s what they had to say.
1. Explain to me how a team of co-workers comes up with this idea. What was the original spark that lit this Twerrible Towel fire?
We’re Steelers fans that love technology. At McKinney, we’re encouraged to spend 10 percent of our time innovating. We just started talking about a cool way to support the team that we could pull off really quickly. The idea of a never-ending twirling Terrible Towel came up, and then we decided to link it to Twitter to give all of Steeler Nation a chance to participate..........
Read more @ http://www.pittsburghmagazine.com/Best-of-the-Burgh-Blogs/Pitt-Girl/February-2011/Five-Questions-for-hellip-The-Twerrible-Towel-Team/
It has taken Twitter and Steeler Nation by storm.
Thousands of people have tweeted the hashtag #steelersnation for a chance to see their twitter ID be the driving force behind a computer-driven mechanical whirl of a Terrible Towel (twerribletowel.com (http://www.twerribletowel.com/)).
Initially, the towel, clutched by a wooden hand rigged to an upside down flowerpot, twirled sporadically. Now, as news of the site has spread via Twitter, the local news and even the national media outlets, it is in constant motion, having surpassed 10,000 twirls.
As I watched my @JanePitt (http://www.twitter.com/janepitt) tweet send the towel twirling, I knew I must learn more about the team behind the Twerrible Towel. Who are they, how did they do this, why did they do this and what happens after the Super Bowl?
They are Ben Eckerson, Jenny Nicholson, Stevie Archer, Brett Buddin and Scott Gaston, all employees of McKinney (mckinney.com (http://www.mckinney.com/)), an advertising agency headquartered in Durham, N.C. Here’s what they had to say.
1. Explain to me how a team of co-workers comes up with this idea. What was the original spark that lit this Twerrible Towel fire?
We’re Steelers fans that love technology. At McKinney, we’re encouraged to spend 10 percent of our time innovating. We just started talking about a cool way to support the team that we could pull off really quickly. The idea of a never-ending twirling Terrible Towel came up, and then we decided to link it to Twitter to give all of Steeler Nation a chance to participate..........
Read more @ http://www.pittsburghmagazine.com/Best-of-the-Burgh-Blogs/Pitt-Girl/February-2011/Five-Questions-for-hellip-The-Twerrible-Towel-Team/