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hawaiiansteeler
04-03-2019, 01:02 AM
Steelers look to regenerate winning culture after lost season

Jeremy Fowler
ESPN Staff Writer

PITTSBURGH -- One NFL coordinator recently left an organization-wide meeting in March and couldn't believe how many times he heard the word "culture" over the course of an hour.

The team made clear it valued it above all else.

"Everybody is searching for it," the coordinator said. "It's the buzzword league-wide now."

Add it to the league's buzzword bin, alongside chemistry and intangibles and unselfishness.

In the simplest form, NFL culture breeds success when everyone in the building has "trust and belief in each other," Colts coach Frank Reich says. Good teams pair that belief with top-shelf talent. Bad teams don't follow the recipe.

No culture has been more dissected than that of the Pittsburgh Steelers, which is curious against the backdrop of the franchise's historic success and stability: six Super Bowls, three head coaches since 1969, no losing seasons since 2003. Mike Tomlin's .654 win percentage is second to that of New England Patriots coach Bill Belichick since 2007.

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