The Pittsburgh Steelers aren't worth a billion

[BPS3akaWirels3]

Dallas Cowboys Top Forbes Magazine List as NFL Team Values Have First Drop

The National Football League’s 32 teams fell in value by a combined 2 percent last season, the first decline since Forbes (http://www.forbes.com/lists/2010/30/football-valuations-10_NFL-Team-Valuations_Rank.html) began its survey 12 years ago.
The value of 21 teams fell because of lower revenue from sources other than broadcasting due to the worst recession since the 1930s, Forbes said. The average franchise is now worth $1.02 billion, the survey found.



http://www.bloomberg.com/news/2010-08-26/dallas-cowboys-top-forbes-list-as-nfl-team-values-have-first-decline.html


I understand Pittsburgh isn't a major market but doesn't having the most SB wins and probably the largest fan base mean anything.. Huh..

Are we not buying enough Steelers gear and going to enjoy games. If anything we give a lot of valuable to most teams when the Steelers play away games because we fill up their house..

[steelerdude15]

Whatever, we have more important things to worry about instead of some guy's writing.

[JayC]

this means nothing.

[Mattsme]

Well, that settles it. I'm switching teams.

[SteelerEmpire]

Its really up to the owner/front office of the team to determine how the "Steeler" brand is marketed. The Steelers could easily top that list but for whatever reason, the team is not marketed as well as some other franchises...

[venom]

Raise PSL's , lol

[steeldevil]

Who cares?
I doubt they will be up for sale anytime soon...

[Hindes204]

In any business the goal is to make money, but I honestly believe (unlike other franchises) that the Rooneys arent in it to make a buck, they are in it for the love of the game, and the love of a city.......this article means nothing to me