PDA

View Full Version : Crosby to sign richest endorsement deal in NHL history



X-Terminator
05-30-2010, 03:02 PM
From The Hockey News (http://www.thehockeynews.com/articles/33853-Source-Sidney-Crosby-to-sign-richest-endorsement-deal-in-NHL-history.html):


Multiple sources have confirmed to THN.com that Pittsburgh Penguins superstar Sidney Crosby is on the verge of signing the richest endorsement deal in NHL history.

Crosby’s new deal with Reebok is said to be worth almost $10 million over the next seven years. Crosby’s agent, Pat Brisson, would not discuss the financial aspect of the deal and said it is not completed yet, “but things are going in the right direction.”

Sources say the deal is for between five and seven years and will pay him $1.4 million a season. That would make Crosby easily the highest-paid player ever in terms of endorsements. Considering Crosby also has endorsement deals with Bell, Tim Hortons and Gatorade, it’s guaranteed the new deal would pay him in endorsements alone more than the NHL’s average salary of $2.1 million.

And it appears Reebok has very big plans for Crosby that go beyond endorsing hockey equipment. The company already has an SC87 apparel line and is using Crosby in its campaign for its new Zig Tech shoes.

Crosby has been endorsing Reebok since he entered the league in 2005-06.

SteelCityMan786
05-30-2010, 03:04 PM
Crosby is very deserving of all of this. Nice to see that Reebok is going along the lines of class act players to endorse many of their products.

BPS3akaWirels3
05-30-2010, 03:06 PM
Where can I get a hold of the SC87 line.... That gets me excited...

Nadroj 20
05-30-2010, 03:21 PM
Good for Sid the Kid.....he deserves it

steelpride12
05-30-2010, 05:02 PM
Where can I get a hold of the SC87 line.... That gets me excited...

You and me both. Im sure Dick's Sporting Good's would carry that line. Sid is well deserving of all these endorsement deals and seems he is made a career long deal with Reebok good for him!

Buckinnuts
05-31-2010, 06:05 PM
couldn't happen to a better role model than SID! so deserving of this. What an inspiration to any sport! We need more people like him in the sports world!

ChosenOne
05-31-2010, 06:07 PM
Sounds sweet! Now where are those SC87 shoes?! :)

Polamalu Princess
05-31-2010, 06:12 PM
Good for him. I am glad to see him get it.

Galax Steeler
06-08-2010, 05:15 AM
Well deserved for Sid he is the man.

cakmakli
06-08-2010, 06:18 AM
I don't think Reebok will regret it. Sid is a class act and way mature beyond his age.

st33lersguy
06-08-2010, 03:09 PM
Well deserved for Sid